Electronic artist SINE (aka Rona Rougeheart) has today released ‘Cruel’ as a new single on Metropolis Records. It follows the recent ‘Blood + Wine’ as her second self-produced track of 2026, with Rougeheart stating that the song “about people who purposefully choose to be cruel to others. The words are both sarcastic and serious and I like the contrast of the lyrical content against the upbeat nature of the music, which otherwise makes it a fun dance track.”
A teaser video for ‘Cruel’ can be seen HERE.
Mastered by Mark Pistel (Meat Beat Manifesto, Consolidated), ‘Cruel’ remains true to Rougeheart’s ‘electronic boom’ style while remaining modern and club-ready. It is the final single to be issued from ‘La Mordre’, a brand new SINE album out on 22nd May that also includes the previously issued ‘Trauma Bondage’ STREAM, ‘Succumb To Me’ STREAM and ‘Blood + Wine’ STREAM.
Based in Austin, Texas, Rona Rougeheart blends dance beats, sub-bass, rhythmic synths and industrial elements into an overall sound that she describes as ‘electronic boom’. Her live shows as SINE blend high-fashion aesthetics with synths, drumming and vocals, accompanied by cinematic visuals that both entertain and empower.
She has collaborated with Adrian Sherwood, Meat Beat Manifesto, Clan of Xymox, Chris Connelly (Pigface, Revolting Cocks), Mark Pistel (Consolidated), Andee Blacksugar (KMFDM, Blondie), Xiu Xiu and the late Mark Stewart (The Pop Group).
A multi-instrumentalist, Rougeheart has been endorsed by Gretsch Drums, Gibraltar hardware and Roland.