{"id":9583,"date":"2024-12-02T14:40:08","date_gmt":"2024-12-02T19:40:08","guid":{"rendered":"https:\/\/mkultramagazine.com\/?p=9583"},"modified":"2024-12-02T14:40:09","modified_gmt":"2024-12-02T19:40:09","slug":"gene-immon-says-rock-is-still-dead-explains-why","status":"publish","type":"post","link":"https:\/\/mkultramagazine.com\/?p=9583","title":{"rendered":"GENE $IMMON$ Says Rock Is Still Dead, Explains Why"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"552\" height=\"900\" src=\"https:\/\/mkultramagazine.com\/wp-content\/uploads\/2024\/12\/x-gene.jpg\" alt=\"\" class=\"wp-image-9584\" style=\"width:476px;height:auto\" srcset=\"https:\/\/mkultramagazine.com\/wp-content\/uploads\/2024\/12\/x-gene.jpg 552w, https:\/\/mkultramagazine.com\/wp-content\/uploads\/2024\/12\/x-gene-184x300.jpg 184w\" sizes=\"(max-width: 552px) 100vw, 552px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>KISS<\/strong>&nbsp;bassist\/vocalist&nbsp;<strong>Gene Simmons<\/strong>&nbsp;has once again doubled down on his previous remarks that rock is dead.<\/p>\n\n\n\n<p>While rock &#8216;n&#8217; roll has been king of the music world for decades, in the past few years, it&#8217;s been unseated by the growing popularity of hip-hop. This has caused many pundits to proclaim the genre &#8220;dead&#8221; from an industry perspective, noting that it has been eclipsed in all measures by pop, hip-hop, and EDM.<\/p>\n\n\n\n<p><strong>Simmons<\/strong>&nbsp;spoke about rock&#8217;s supposed diminishing status during a recent appearance on&nbsp;<a href=\"https:\/\/www.youtube.com\/@thezakkuhnshow\" target=\"_blank\" rel=\"noreferrer noopener\">The Zak Kuhn Show<\/a>. Asked if rock and roll is &#8220;still dead&#8221;,&nbsp;<strong>Simmons<\/strong>&nbsp;replied (as transcribed by&nbsp;<strong>BLABBERMOUTH.NET<\/strong>): &#8220;It is. And people don&#8217;t understand how I can say that when we all have our favorite songs and we love our favorite bands \u2014 you and I and everybody else. But what I mean is that\u2026 Well, let&#8217;s play a game, and I&#8217;ve done this before. From 1958 until 1988, that&#8217;s 30 years. 30 years. So what came during that period? Well, we had&nbsp;<strong>Elvis<\/strong>&nbsp;[<strong>Presley<\/strong>], we had&nbsp;<strong>THE BEATLES<\/strong>,&nbsp;<strong>THE<\/strong>&nbsp;[<strong>ROLLING<\/strong>]&nbsp;<strong>STONES<\/strong>,&nbsp;<strong>Jimi Hendrix<\/strong>, all that,&nbsp;<strong>PINK FLOYD<\/strong>, the solo artists,&nbsp;<strong>David Bowie<\/strong>&nbsp;and just music that lasts forever, we&#8217;d like to think. In the disco world, you had&nbsp;<strong>Madonna<\/strong>, more heavy guitars, you had \u2014 Oh God \u2014&nbsp;<strong>AC\/DC<\/strong>&nbsp;and everybody else,&nbsp;<strong>AEROSMITH<\/strong>&nbsp;and on and on. And you had&nbsp;<strong>Motown<\/strong>&nbsp;at the same time. You had&nbsp;<strong>Prince<\/strong>. It was a very, very rich musical menu. It could go up and down. You had prog bands, you had&nbsp;<strong>YES<\/strong>,&nbsp;<strong>GENESIS<\/strong>,&nbsp;<strong>GENTLE GIANT<\/strong>, and you had the heavy bands,&nbsp;<strong>LED ZEPPELIN<\/strong>&nbsp;and so on. And from 1988 until today, it&#8217;s something like almost 40 years, certainly 35 years. Who are the new&nbsp;<strong>BEATLES<\/strong>?&#8221;<\/p>\n\n\n\n<p>When host&nbsp;<strong>Zak Kuhn<\/strong>&nbsp;mentioned&nbsp;<strong>NIRVANA<\/strong>,&nbsp;<strong>Gene<\/strong>&nbsp;said: &#8220;Stop. We are blinded. I&#8217;m a major fan. If you walked down the street and asked a 20-year-old, &#8216;Who&#8217;s the bass player in&nbsp;<strong>NIRVANA<\/strong>?&#8217;, they wouldn&#8217;t know what you&#8217;re talking about. Or, &#8216;Can you sing a&nbsp;<strong>NIRVANA<\/strong>&nbsp;song?&#8217; No, no.&nbsp;<strong>THE BEATLES<\/strong>&nbsp;and, to slightly lesser extent,&nbsp;<strong>THE STONES<\/strong>&nbsp;and&nbsp;<strong>Elvis<\/strong>, everybody knew&nbsp;<strong>THE BEATLES<\/strong>. If you hated rock music, you knew about them. By the way, I&#8217;m delusional enough to believe some market reports about how the&nbsp;<strong>KISS<\/strong>&nbsp;faces are the most recognized faces on the planet. And I&#8217;ve tried this before. You walk down the street, randomly ask people, &#8216;Who&#8217;s on Mount Rushmore?&#8217; They&#8217;ll say, &#8216;Uh,&nbsp;<strong>Elvis<\/strong>.&#8217; They won&#8217;t get it, but they know those four faces anywhere you go. They may hate the band, but you can&#8217;t deny that. So&nbsp;<strong>NIRVANA<\/strong>, one of my favorite bands. If you ask somebody who&#8217;s 20 or something, there&#8217;s a generation gap, &#8216;Name a song,&#8217; they wouldn&#8217;t be able to tell you. &#8216;Who&#8217;s the bass player?&#8217; No idea. And by the way, I know that because one of the other samples is my son, who&#8217;s no longer that age when he was a little bit over 20. He saw a cute girl \u2014 he&#8217;s telling me the story \u2014 he saw a cute girl, so he&#8217;s trying to open up the conversation, and she&#8217;s wearing a&nbsp;<strong>ROLLING STONES<\/strong>&nbsp;t-shirt that&#8217;s got the tongue on it, and on top of the t-shirt it actually says, &#8216;<strong>THE ROLLING STONES<\/strong>.&#8217; And he walks up, and his first line is, &#8216;Oh, so you&#8217;re a fan, huh?&#8217; And she says something like, &#8216;Yeah. Of what?&#8217; And&nbsp;<strong>Nick<\/strong>, my son, says, &#8216;You know,&nbsp;<strong>THE STONES<\/strong>.&#8217; She goes, &#8216;<strong>THE STONES<\/strong>?&#8217; He goes, &#8216;Yeah,&nbsp;<strong>THE ROLLING STONES<\/strong>.&#8217; She goes, &#8216;<strong>THE ROLLING STONES<\/strong>? What&#8217;s that? A band?&#8217;&nbsp;<strong>Nick<\/strong>&nbsp;says, &#8216;Are you kidding? You&#8217;re wearing their t-shirt.&#8217; And he was telling me she looked down \u2014 upside down, I guess, because it&#8217;s facing [him] \u2014 and she goes, &#8216;Oh, oh, I just like the shirt. I just like the t-shirt. And&nbsp;<strong>Nick<\/strong>&nbsp;said, &#8216;You must know&nbsp;<strong>THE ROLLING STONES<\/strong>. You know&nbsp;<strong>&#8216;Satisfaction&#8217;<\/strong>.&#8217; [<em>hums riff<\/em>] &#8216;Nope. Never heard it.&#8217; He went through a few other songs. Never heard those songs. And he said, &#8216;You&#8217;ve never heard of&nbsp;<strong>Mick Jagger<\/strong>?&#8217; And she said, &#8216;<strong>Mick Jagger<\/strong>? Oh yeah, yeah. I heard\u2026&#8217; What I&#8217;m about to tell you, my hand to God, is true. No exaggeration. She goes, &#8216;<strong>Mick Jagger<\/strong>. Oh, yeah, the serial killer.&#8217; Anything you think is commonplace that the masses know, they don&#8217;t. Very few things everybody knows.<\/p>\n\n\n\n<p>After&nbsp;<strong>Simmons<\/strong>&nbsp;asked&nbsp;<strong>Kuhn<\/strong>&nbsp;to name two other bands that could be the new&nbsp;<strong>BEATLES<\/strong>,&nbsp;<strong>Zak<\/strong>&nbsp;brought up&nbsp;<strong>PEARL JAM<\/strong>&nbsp;and&nbsp;<strong>FOO FIGHTERS<\/strong>, prompting&nbsp;<strong>Gene<\/strong>&nbsp;to say: &#8220;Not on your life. Of course, I love&nbsp;<strong>FOO FIGHTERS<\/strong>. I love those bands.&nbsp;<strong>Mike McCready<\/strong>&nbsp;told me he was growing up with those&nbsp;<strong>KISS<\/strong>&nbsp;records. In fact, one of his solos \u2026 he took note for note from&nbsp;<strong>Ace Frehley<\/strong>. But that&#8217;s not my point. My point is if you randomly walk down the street and you ask the first young person you meet, a 20-year-old, and you say, &#8216;Name me anybody in&nbsp;<strong>PEARL JAM<\/strong>,&#8217; good luck with that. &#8216;Name me or tell me a song. Hum a song.&#8217; They [can&#8217;t].<\/p>\n\n\n\n<p>&#8220;You and I are blinded because we&#8217;re very close to it,&#8221;&nbsp;<strong>Simmons<\/strong>&nbsp;continued. &#8220;So here&#8217;s something the rest of the world knows, but we don&#8217;t. Who&#8217;s the prime minister of England? Tell me who the prime minister of France is. Tell me who the prime minister of Canada is. And by the way, next to&nbsp;<strong>PEARL JAM<\/strong>&nbsp;and&nbsp;<strong>NIRVANA<\/strong>, strangely,&nbsp;<strong>Dave Grohl<\/strong>&nbsp;has become&nbsp;<em>far<\/em>&nbsp;more popular. They may know&nbsp;<strong>Dave<\/strong>&nbsp;because he&#8217;s done TV commercials and sort of rubbed shoulders with people outside of guitars and concerts. That&#8217;s how you get to be iconic. So if I say&nbsp;<strong>Snoop Dogg<\/strong>, everybody knows who that is, but if you mention other rappers who might actually be bigger rap stars \u2014&nbsp;<strong>M.C. Criminal<\/strong>&nbsp;or whatever; I just made that up \u2014 the masses wouldn&#8217;t have any idea. It&#8217;s because&nbsp;<strong>Snoop<\/strong>&nbsp;plays in media \u2014 he had a TV show with&nbsp;<strong>Martha Stewart<\/strong>, and that kind of thing. So the masses have no idea who&#8217;s in&nbsp;<strong>PHISH<\/strong>, one of my favorite bands, or&nbsp;<strong>PEARL JAM<\/strong>. They wouldn&#8217;t have a clue, unless you&#8217;re a fan.&#8221;<\/p>\n\n\n\n<p>Circling back to his belief that everybody knows the&nbsp;<strong>KISS<\/strong>&nbsp;characters even if they don&#8217;t necessarily love the band&#8217;s music,&nbsp;<strong>Gene<\/strong>&nbsp;said: &#8220;Not everybody loves Jesus either. That&#8217;s not the point. Fame itself is the ultimate reward. Everybody&#8217;s not gonna like you, but they know you. We have a photographer who&#8217;s been with us for \u2014 I don&#8217;t know \u2014 40 or 50 years, and he&#8217;s done&nbsp;<em>everybody<\/em>&nbsp;\u2014&nbsp;<strong>THE STONES<\/strong>&nbsp;and&nbsp;<strong>ZEPPELIN<\/strong>, everybody. And he&#8217;s a real music aficionado. He collects posters and stuff. He hates&nbsp;<strong>THE BEATLES<\/strong>, always has \u2014 can&#8217;t stand listening to them \u2014 but he knows who they are:&nbsp;<strong>John<\/strong>,&nbsp;<strong>Paul<\/strong>,&nbsp;<strong>George<\/strong>,&nbsp;<strong>Ringo<\/strong>. You know who Jesus is. Not everybody likes him. Even the people that hate the idea of it, they&#8217;ve heard of the name and they know who he is. Fame is the ultimate reward.&#8221;<\/p>\n\n\n\n<p>The &#8220;rock is dead&#8221; argument has popped up again and again throughout the years, including in 2018 after&nbsp;<strong>MAROON 5<\/strong>&nbsp;lead singer&nbsp;<strong>Adam Levine<\/strong>&nbsp;told&nbsp;<strong>Variety<\/strong>&nbsp;magazine that &#8220;rock music is nowhere, really. I don&#8217;t know where it is,&#8221; he said. &#8220;If it&#8217;s around, no one&#8217;s invited me to the party. All of the innovation and the incredible things happening in music are in hip-hop. It&#8217;s better than everything else. Hip-hop is weird and avant-garde and flawed and real, and that&#8217;s why people love it.&#8221;<\/p>\n\n\n\n<p>A decade ago,&nbsp;<strong>Simmons<\/strong>&nbsp;told&nbsp;<strong>Esquire<\/strong>&nbsp;magazine that &#8220;rock did not die of old age. It was murdered. Some brilliance, somewhere, was going to be expressed and now it won&#8217;t because it&#8217;s that much harder to earn a living playing and writing songs. No one will pay you to do it.&#8221;<\/p>\n\n\n\n<p>A number of hard rock and heavy metal musicians have weighed in on the topic in a variety of interviews over the last several years, with some digging a little deeper into&nbsp;<strong>Simmons<\/strong>&#8216;s full remarks and others just glossing over the headline.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>KISS&nbsp;bassist\/vocalist&nbsp;Gene Simmons&nbsp;has once again doubled down on his previous remarks that rock is dead. While rock &#8216;n&#8217; roll has been king of the music world for decades, in the past few years, it&#8217;s been unseated by the growing popularity of hip-hop. This has caused many pundits to proclaim the genre &#8220;dead&#8221; from an industry perspective,&hellip;&nbsp;<a href=\"https:\/\/mkultramagazine.com\/?p=9583\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">GENE $IMMON$ Says Rock Is Still Dead, Explains Why<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":9584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","ngg_post_thumbnail":0,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-9583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mkultramagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/9583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mkultramagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mkultramagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mkultramagazine.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mkultramagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9583"}],"version-history":[{"count":1,"href":"https:\/\/mkultramagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/9583\/revisions"}],"predecessor-version":[{"id":9585,"href":"https:\/\/mkultramagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/9583\/revisions\/9585"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mkultramagazine.com\/index.php?rest_route=\/wp\/v2\/media\/9584"}],"wp:attachment":[{"href":"https:\/\/mkultramagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mkultramagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mkultramagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}