{"id":4577,"date":"2023-08-15T19:16:04","date_gmt":"2023-08-16T00:16:04","guid":{"rendered":"https:\/\/mkultramagazine.com\/?p=4577"},"modified":"2023-08-15T19:16:06","modified_gmt":"2023-08-16T00:16:06","slug":"projekt-welcomes-veiila","status":"publish","type":"post","link":"https:\/\/mkultramagazine.com\/?p=4577","title":{"rendered":"projekt welcomes VEiiLA"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Hi, Sam from Projekt here. I have a captivating new signee to welcome to the label, VEiiLA! This Russian-by-way-of-Armenia duo creates an alluring blend of downtempo and dreampop infused with late-night sensuality. Today we bring you the digital single “Can\u2019t Forgive Myself” b\/w “Another Day” on their Bandcamp page<\/a>. Side-Line Magazine<\/a> has the video premiere; VEiiLA perform both songs live at The Boo Cafe (Vanadzor, Armenia). This single advances their Sentimental Craving For Beauty<\/strong> album \u2014 available September 8 on digital and as a limited edition (of 500) CD. The album will be Echoes Radio’s September CD of the Month, but that’s a story for another day. Today, I invite you to stream or download VEiiLA’s single at Bandcamp<\/a>. It’ll be streaming Friday at Spotify<\/a>, YouTube<\/a>, iTunes<\/a>, etc. <\/p>\n\n\n\n

\u2014 Sam<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Selected as Echoes Radio’s September CD of the Month<\/p>\n\n\n\n

VEiiLA<\/strong>\u00a0is pronounced “Vay-la.” It’s a stylized reference to a Baltic mountain-dwelling demon that lures men into her cave by singing and then devours them.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Creating beauty and passion out of harrowing despair comes easy for Russians-in-exile VEiiLA. With immaculate electronics, slow rhythms, and female vocals flush with late-night sensuality, the duo of Bes Eirid and Vif N\u00fcte craft an entwining melancholia with devastating existential lyrics.

In anticipation of their\u00a0Sentimental Craving For Beauty<\/strong>\u00a0album, VEiiLA reveals two advance tracks with a bare minimalist palette \u2014 the stripped down production clears space for the vocals\u2019 hypnotic swirl, murmuring their intimate allegories of universal indifference and lost hope.

\u201cCan\u2019t Forgive Myself\u201d investigates themes of regret. Regret of a specific quality caused by childlike naivety mistaking cynical manipulations of the grown-up world for genuine kindness and decency. Everyone gets to this epiphany when growing up, and almost everyone manages to grow a thick layer of skin \u2014 vigilant skepticism with scoffing disdain for the mere idea of purity. But what about those who don\u2019t grow up? Those whose innocent beliefs survive and linger? Those who cherish their immature idealism to the last, forever opposing it to the vulgarity of real life? Well, life is life and sooner or later everyone has to face it. Under the surface of the seemingly unpretentious lounge ballad \u201cAnother Day\u201d dwells what may be one of VEiiLA\u2019s gloomiest songs. With melancholic detachment, Vif\u2019s soft vocals rest on a minimal underwater arrangement that forces the ear to pay attention to the desperate lyrics. Revolving thematically around lies, VEiiLA presents lying as the last resort in the game of clinging to life.

Hidden beneath seductive mellow electronics, translucent guitars, soft enthralling percussion, synth bass and tantalizing, alluring vocals dwell the paralyzing vapors of venomous despair and inevitable pain of human existence. All of which is contrasted by a catchy beat and sensual downtempo context.<\/p>\n\n\n\n


\u00a0I\u2019m lying to you
And I\u2019m lying to myself
There\u2019s nothing I can do
There\u2019s nothing to be said
And I\u2019m lying to you
And I\u2019m lying to myself
Cause if we don\u2019t believe
Then we\u2019re already dead<\/em><\/strong><\/p>\n\n\n\n

Sentimental Craving For Beauty<\/strong>\u00a0Track Listing<\/p>\n\n\n\n


1. Can’t Forgive Myself
2. I Had A Dream
3. Broken Toy (album version)
4. Another Day
5. Furnace
6. Cool
7. Push The Pedal (album version)
8. Do You Hear Me (album version)
9. Made Of Air
10. Ocean’s Breath
11. Common Decency
12. My Blues
13. Sick To The Bone<\/p>\n\n\n\n

https:\/\/veiila.bandcamp.com\/album\/cant-forgive-myself-double-single<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Hi, Sam from Projekt here. I have a captivating new signee to welcome to the label, VEiiLA! This Russian-by-way-of-Armenia duo creates an alluring blend of downtempo and dreampop infused with late-night sensuality. Today we bring you the digital single “Can\u2019t Forgive Myself” b\/w “Another Day” on their Bandcamp page. Side-Line Magazine has the video premiere; VEiiLA perform both songs… Read More »projekt welcomes VEiiLA<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":4578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","ngg_post_thumbnail":0,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-4577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mkultramagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/4577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mkultramagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mkultramagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mkultramagazine.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mkultramagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4577"}],"version-history":[{"count":1,"href":"https:\/\/mkultramagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/4577\/revisions"}],"predecessor-version":[{"id":4580,"href":"https:\/\/mkultramagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/4577\/revisions\/4580"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mkultramagazine.com\/index.php?rest_route=\/wp\/v2\/media\/4578"}],"wp:attachment":[{"href":"https:\/\/mkultramagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mkultramagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mkultramagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}