{"id":21159,"date":"2026-07-01T10:17:57","date_gmt":"2026-07-01T15:17:57","guid":{"rendered":"https:\/\/mkultramagazine.com\/?p=21159"},"modified":"2026-07-01T10:18:00","modified_gmt":"2026-07-01T15:18:00","slug":"german-rock-force-velvet-rush-officially-signs-with-frontiers-music-srl","status":"publish","type":"post","link":"https:\/\/mkultramagazine.com\/?p=21159","title":{"rendered":"German Rock Force VELVET RUSH Officially Signs with Frontiers Music SRL"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/mkultramagazine.com\/wp-content\/uploads\/2026\/07\/VELVET-RUSH-photo-by-Florian-Lubke-682x1024.jpeg\" alt=\"\" class=\"wp-image-21160\" style=\"width:489px;height:auto\" srcset=\"https:\/\/mkultramagazine.com\/wp-content\/uploads\/2026\/07\/VELVET-RUSH-photo-by-Florian-Lubke-682x1024.jpeg 682w, https:\/\/mkultramagazine.com\/wp-content\/uploads\/2026\/07\/VELVET-RUSH-photo-by-Florian-Lubke-200x300.jpeg 200w, https:\/\/mkultramagazine.com\/wp-content\/uploads\/2026\/07\/VELVET-RUSH-photo-by-Florian-Lubke-768x1152.jpeg 768w, https:\/\/mkultramagazine.com\/wp-content\/uploads\/2026\/07\/VELVET-RUSH-photo-by-Florian-Lubke.jpeg 853w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">VELVET RUSH &#8211; photo by Florian L\u00fcbke<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today,&nbsp;<strong>Frontiers Music Srl<\/strong>&nbsp;is pleased to announce the signing of Germany&#8217;s rising rock force&nbsp;<strong>VELVET RUSH<\/strong>. To celebrate the announcement, the band has released their new single and accompanying video,&nbsp;<strong>\u201cNature Of The Beast,\u201d<\/strong>&nbsp;available below.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Singer&nbsp;<strong>Sandra Lian<\/strong>&nbsp;comments:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201c<\/em><strong><em>&#8216;Nature Of The Beast&#8217;<\/em><\/strong><em>&nbsp;is about the constant search for a secret formula. People watch, analyze and question every move, trying to figure out what makes someone succeed. In today\u2019s world, it\u2019s easier than ever to judge, comment and criticize from behind a screen, but not everyone is willing to put in the work.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She continues,<em>&nbsp;\u201cThe song reflects my belief that there is no magic recipe. It\u2019s about self-belief, resilience, determination and having the confidence to trust your own path, even when others doubt it. The things that truly make a difference can\u2019t be copied; they have to come from deep within. That\u2019s the<\/em><strong><em>&nbsp;&#8216;Nature Of The Beast.&#8217;<\/em><\/strong><em>\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">About signing to&nbsp;<strong>Frontiers<\/strong>,&nbsp;<strong>Lian<\/strong>&nbsp;adds:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cI\u2019m also very excited to be joining the label&nbsp;<\/em><strong><em>Frontiers Music Srl<\/em><\/strong><em>&nbsp;and starting this new chapter together. From the beginning, I felt a genuine connection with the team and their vision.&nbsp;<\/em><strong><em>Frontiers<\/em><\/strong><em>&nbsp;has such a strong legacy in rock music, and I\u2019m grateful for the opportunity to be part of it. I\u2019m looking forward to sharing this journey and the music that\u2019s still to come.\u201d<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"nv-iframe-embed\"><iframe title=\"Velvet Rush - &quot;Nature of the Beast&quot; - Official Music Video\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/cxSNzM9kr4M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Hailing from Hamburg, Germany,&nbsp;<strong>VELVET RUSH<\/strong>&nbsp;are breathing new life into modern rock with a sound rooted in blues-infused hard rock, &#8217;70s attitude, and contemporary energy. Fronted by the charismatic&nbsp;<strong>Sandra Lian<\/strong>, whose powerful and untamed vocals sit at the heart of the band&#8217;s identity,&nbsp;<strong>VELVET RUSH<\/strong>&nbsp;combine authenticity, groove, and raw emotion into a sound that feels both timeless and fresh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alongside guitarist&nbsp;<strong>James Moncur<\/strong>, bassist&nbsp;<strong>Tim Black<\/strong>, and drummer&nbsp;<strong>Daniel Rothe<\/strong>,&nbsp;<strong>Lian<\/strong>&nbsp;leads a band whose electrifying chemistry has quickly earned them a reputation as one of the most compelling live acts on the European rock circuit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The band recorded their music at Hamburg&#8217;s renowned&nbsp;<strong>Chameleon Studios<\/strong>&nbsp;with acclaimed producer&nbsp;<strong>Eike Freese<\/strong>&nbsp;(<strong>Deep Purple<\/strong>,&nbsp;<strong>Simple Minds<\/strong>,&nbsp;<strong>Slash<\/strong>,&nbsp;<strong>Status Quo<\/strong>), crafting a sound packed with driving guitars, memorable hooks, and undeniable energy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Their debut single,&nbsp;<strong>\u201cEuphonia,\u201d<\/strong>&nbsp;immediately attracted international attention, earning&nbsp;<strong>Classic Rock Magazine UK<\/strong>&#8216;s&nbsp;<strong>\u201cBest Rock Song of the Week\u201d<\/strong>&nbsp;accolade in October 2024. Momentum continued with the release of their debut album&nbsp;<strong>\u2018Trail Of Gold\u2019&nbsp;<\/strong>in September 2025, which received widespread acclaim and was highlighted as a&nbsp;<strong>\u201cTip of the Month\u201d<\/strong>&nbsp;and&nbsp;<strong>\u201cTip of the Year\u201d<\/strong>&nbsp;by leading rock publications including&nbsp;<strong>Classic Rock<\/strong>,&nbsp;<strong>Rocks<\/strong>, and&nbsp;<strong>Rock Hard<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Onstage,<strong>&nbsp;VELVET RUSH<\/strong>&nbsp;have continued their rapid ascent, sharing stages with&nbsp;<strong>Jerry Cantrell<\/strong>, touring Europe alongside&nbsp;<strong>The Vintage Caravan<\/strong>, and appearing at major festivals including&nbsp;<strong>Rockharz<\/strong>. The band&#8217;s calendar for 2026 includes appearances at&nbsp;<strong>Wacken Open Air<\/strong>,&nbsp;<strong>Maid of Stone Festival<\/strong>,&nbsp;<strong>Riverside Festival<\/strong>, and&nbsp;<strong>Osteguna Rock Vital Fest<\/strong>, alongside a coveted support slot on&nbsp;<strong>Rose Tattoo<\/strong>&#8216;s final European tour. Please find the full list of dates below.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>VELVET RUSH Live:<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>?Supporting Rose Tattoo<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">July 21 &#8211; Tilburg, Netherlands @ O13<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">July 22 &#8211; Leiden, Netherlands @ Nobel<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">July 24 &#8211; Leipzig, Germany @ Parkb\u00fchne<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">July 26 &#8211; Osnabr\u00fcck, Germany @ Hyde Park<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">August 1 &#8211; Oslo, Norway @ Rockefeller<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">August 4 &#8211; Bochum, Germany @ Zeche<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">August 5 &#8211; Frankfurt, Germany @ Batschkapp<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">August 6 &#8211; Pratteln, Switzerland @ Z7 Summer Nights<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">August 7 &#8211; Cologne, Germany @ Live Music Hall<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">August 11 &#8211; Kaiserslautern, Germany @ Kammgarn<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">August 12 &#8211; Munich, Germany @ Backstage Werk<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">August 14 &#8211; Graz, Austria @ PPC<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">August 15 &#8211; Budapest, Hungary @ Barba Negra<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">August 16 &#8211; Krak\u00f3w, Poland @ Kwadrat<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">August 18 &#8211; Berlin, Germany @ Astra<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">August 19 &#8211; Braunschweig, Germany @ Westand<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">August 20 &#8211; Hamburg, Germany @ Markthalle<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Festivals<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">June 26 &#8211; Butjadingen, Germany @ Rock on Isens<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">June 27 &#8211; Burglengenfeld, Germany @ Steinbrucharena Open Air<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">July 3 &#8211; Wieslet, Germany @ Datscha OA<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">July 5 &#8211; Oldenburg, Germany @ Burning Pants Festival<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">July 11 &#8211; Nideggen, Germany @ Tollrock<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">July 18 &#8211; J\u00fcterbog, Germany @ Motorcycle Jamboree<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">July 19 &#8211; Maidstone, England @ Maid of Stone<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">July 29 &#8211; Wacken, Germany @ Wacken Open Air<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">August 13 &#8211; Eisfeld, Germany @ Woodstock Forever<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">August &#8211; M\u00f6nchberg, Germany @ Rock im Bad (date TBA)<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">August 22 &#8211; Obrigheim\/Pfalz, Germany @ Rock im Hinterland<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">August 23 &#8211; Aarburg, Switzerland @ Riverside Festival<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">September 5 &#8211; Br\u00fcggen Alst, Germany @ Bongert OA<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">September 11 &#8211; Marienm\u00fcnster, Germany @ Rock n Revel<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">December 18 &#8211; Hamburg, Germany @ Lordfest<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a second studio album coming soon,\u00a0<strong>VELVET RUSH<\/strong>\u00a0are only just getting started. Armed with grit, passion, and undeniable attitude, the band are poised to become one of the defining new voices in modern hard rock.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>VELVET RUSH &#8211; photo by Florian L\u00fcbke Today,&nbsp;Frontiers Music Srl&nbsp;is pleased to announce the signing of Germany&#8217;s rising rock force&nbsp;VELVET RUSH. To celebrate the announcement, the band has released their new single and accompanying video,&nbsp;\u201cNature Of The Beast,\u201d&nbsp;available below. Singer&nbsp;Sandra Lian&nbsp;comments: \u201c&#8216;Nature Of The Beast&#8217;&nbsp;is about the constant search for a secret formula. People watch,&hellip;&nbsp;<a href=\"https:\/\/mkultramagazine.com\/?p=21159\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">German Rock Force VELVET RUSH Officially Signs with Frontiers Music SRL<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":21160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","ngg_post_thumbnail":0,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-21159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mkultramagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/21159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mkultramagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mkultramagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mkultramagazine.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mkultramagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21159"}],"version-history":[{"count":1,"href":"https:\/\/mkultramagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/21159\/revisions"}],"predecessor-version":[{"id":21161,"href":"https:\/\/mkultramagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/21159\/revisions\/21161"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mkultramagazine.com\/index.php?rest_route=\/wp\/v2\/media\/21160"}],"wp:attachment":[{"href":"https:\/\/mkultramagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mkultramagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mkultramagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}